On May 17th, Oodles brought the vibes to the Asian American Pacific Islander (AAPI) Heritage Month Market in Downtown Santa Monica, hosted by our friends at Dogs Only Social Club. This wasn’t just a pop-up — it was a celebration of culture, connection, and seriously stylish dogs.
As a brand built on joy, self-expression, and furry roommates, we were proud to show up and show out with an event that matched our energy: playful, inclusive, and full of personality.
🐾 A Market Where Dogs and Culture Took Center Stage
From the moment our custom Oodles booth opened, the good vibes rolled in. The event featured a dynamic mix of AAPI-owned small businesses, pet-forward vendors, rescue organizations, and live performances — all set against the sunny backdrop of the Downtown Santa Monica Third Street Promenade.
Oodles was there to celebrate the power of play and personal style, with plenty of fresh fits, pup-friendly fun, and community love.
🍋 Citrus Harnesses & Main Character Moments
One of the standout stars of the day? Our Citrus Padded Walking Harness, which made its debut IRL at the event. Designed for both comfort and style, this harness quickly became a favorite — and let’s just say the dogs knew they were serving main character energy.
Visitors to the booth also got hands-on with our trend-forward collection of:
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Matching harness, collar, and leash sets
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Lightweight dog hoodies and t-shirts
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Playful dog dresses with ruffles and fruit prints
✨ All designed for Gen Z and millennial pet parents looking for affordable, stylish pet gear that reflects their world — and available exclusively at Walmart.
📸 Photo Booths, Freebies & Pupfluencer Moments
It wasn’t just about shopping — it was about celebrating our furry besties in full style.
Our booth featured:
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A colorful photo booth designed for iconic pup pics
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Free goodies for dog parents and their four-legged VIPs
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Early access to our most-loved looks
Dogs Only Social Club brought the community together through their signature vibe: chill, inclusive, and totally dog-obsessed — and we were honored to be part of it.
💬 Why It Mattered
As a brand that lives for joy, we were thrilled to celebrate AAPI Heritage Month through collaboration, culture, and creativity. Supporting diverse creators, communities, and small businesses is part of what fuels Oodles — and we’re just getting started.
Want the look your pup loved at the pop-up?
🛒 Shop Oodles exclusively at Walmart.com
→ Featuring the Citrus Padded Harness, stylish dog clothes, and everything you need to live your best lives together.